What does the council have to do with this?
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I didn't say the council have anything to do with it. Just that it's the type of justification councils also also fall back on - and politicians generally for that matter.
I fail to see why it's a given that single fares should be so much higher proportionately than all day tickets or why fares have outstripped inflation and fuel costs substantially, but there you go. I'll continue to walk and the bus company can keep taking its city centre customers for mugs.
The difference with football tickets, incidentally, is that it's entirely my choice whether to go and there are obvious benefits for the club in attracting groups of people (merchandise sales, future support etc). Not many people are taking the bus for the sheer joy of the experience. It's just something they need to use and therefore is not as price sensitive as some other businesses, especially as city centre parking is also unjustifiably expensive.