Why the obsession with the John Lewis Xmas advert?!

[Biscuit Barrel]

Quite like the JL ads. Bit early for Christmas stuff bit I like the little stories. Seems a bit mean giving him the means to watch everyone else enjoying Christmas while he's stuck on the moon.

The little cow could have sent him a rocket.

 

[Seagull kimchi]

There's no garbage like commercial garbage - extract yourselves from that shit. Forget the (message), they're just trying to sell you shit and make themselves look all caring and good - they don't care...

 

[Perfidious Albion]

Who decided that the launch of a tv ad was "news-item" .. Some news editor/producer must have got a back hander IMHO.
We get more American every day , like their anticipation of the Superbowl ads. I despair ..

 

[Spicy]

The ad is ok but what I am really impressed by is their ability to deliver to the moon on Christmas Day. Beats Amazon Prime I reckon!

 

[Skaville]

Most of it was filmed in Whitehawk/Manor Hill part of Brighton. The paper aeroplane scene was filmed opposite my Dad's house in Swanborough Drive. Nice to see John Lewis filming in a working class area but the interior of that house is much more West Drive than Whitehawk Road.

 

[Skaville]

Does anyone know where the scene where he looks back through the telescope was filmed? It looks like Moulscoomb or Whitehawk but I couldn't work it out

 

[Seasider78]

Prefer this version

https://twitter.com/thepoke/status/662712337275555840

 

[Hampster Gull]

 

[daveybgtt]

John Lewis are trying to sell you stuff by any means necessary, so that the guy at the top can buy a new Ferrari. If you think the advert is "nice, awww" you're a prize prick and should go support palace instead.

 

[Joey Jo Jo Jr. Shabadoo]

Does anyone know where the scene where he looks back through the telescope was filmed? It looks like Moulscoomb or Whitehawk but I couldn't work it out

Wiston Road.

 

[hans kraay fan club]

John Lewis are trying to sell you stuff by any means necessary, so that the guy at the top can buy a new Ferrari. If you think the advert is "nice, awww" you're a prize prick and should go support palace instead.

The John Lewis Partnership is employee owned, and look after the little people as well as any large company in the country.

Every employee is a Partner in the John Lewis Partnership, and has an opportunity to influence the business through branch forums, which discuss local issues at every store, and the divisional John Lewis and Waitrose Councils.[12] Above all these is the Partnership Council, to which the Partners elect at least 80 per cent of the 82 representatives, while the chairman appoints the remaining. The councils have the power to discuss ‘any matter whatsoever’, and are responsible for the non-commercial aspects of the business: the development of the social activities within the Partnership and its charitable actions.

The Partnership Council also elects five directors on the Partnership Board (which is responsible for the commercial activities), while the chairman appoints another five. The two remaining board members are the chairman and the deputy chairman.

Every non-management Partner also has an open channel for expressing his/her views to management and the Chairman.

The John Lewis Partnership publishes a weekly in-house magazine, called The Gazette. It is the oldest in-house magazine currently still being published in the UK. Each John Lewis branch also has its own weekly magazine, called The Chronicle. Partners can write anonymous letters to the Gazette and the Chronicles, holding management to account.

The John Lewis Partnership has a very extensive programme of social activities for its Partners, including two large country estates with parkland, playing fields and tennis courts; a golf club; a sailing club with five cruising yachts, and three country hotels offering holiday accommodation for the Partners. When Brownsea Island was to be sold by HM Treasury for £100,000 in 1962, The John Lewis Partnership joined with The Boy Scout Association and The Dorset Wildlife Trust to provide £25,000 each to The National Trust which bought it. The John Lewis Partnership runs Brownsea Castle as a holiday venue for employees.

Partners are also enrolled in a very favourable pension scheme, are covered by death-in-service insurance, and are given very generous holidays. In addition to this, upon completing 25 years of service for the company, Partners are given a paid six-month break, known as "Long Leave".

Finally, every Partner receives an annual bonus, which is a share of the profit. It is calculated as a percentage of salary, with the same percentage for everyone, from top management down to the shop floor and storage rooms. The bonus is dependent on the profitability of the Partnership each year, varying between 9% and 20% of the Partners' annual salaries since 2000.

 

[BN9 BHA]

Moshe Jnr (male) and I got told off by Mrs G this morning for not being more interested in the John Lewis advert...!!!

You have my sympathy

 

[nicko31]

Its a weird world we live in when this BS get 25k thumps up on Youtube. I'm off to Lidl...

 

[BN9 BHA]

Just been reading the John Lewis and Man in the moon tweets, mostly from women saying they cried watching the advert.
Thought I would watch the advert to see what it was about, nearly choked laughing
The old boy gets a new telescope for Christmas and looks down at Earth from the moon, first thing he can see is Whitehawk Priceless.

 

[Bry Nylon]

The old boy gets a new telescope for Christmas and looks down at Earth from the moon, first thing he can see is Whitehawk

 

[Skaville]

Wiston Road.

Cool, thanks. The scooting bit is Manor Road. I'm dreaming of a white(hawk) Christmas

 

[Arthur]

To be fair, those £100k+ execs are worth every penny. They have got Radio 5 talking about their ad, half a dozen people in an office crowding round to see it ASAP, you and me posting on a forum about it, hundreds of others reading about it etc etc. Multiply that by 10,000 and you might get some idea of how influential this marketing campaign will be.

Absolutely. What an absolutely fantastic campaign simply because of the organic traction it's generated. Just been to the shop and one of the red tops has dug some dirt about the girl in it father. Those £100k+ pa ad execs have absolutely earned every penny of that and then some.

If you want to see some sickening birds and some dreadful hipsters with awful facial hair watching it then have a look at this.

[yt]36znFSSlnxI[/yt]

 

[Stato]

What have they done to 'Half A World Away'? I didn't mind when they were using crap songs by Elton John and Keane, but I really liked that Oasis song.

Its been ruined now - Like a pear cider that's made from 100% pears.

 

[sir albion]

At least John Lewis is a family based company that actually looks after its staff very very well and all staff get a slice of the profits...You can't say that about many company's these days that's for sure.

I can't ever imagine criticising them as a company

 

[Petunia]

Did you just see the Aldi ad........?

Brilliant