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This is a much more sensible approach. Especially as the cost of living goes through the roof, BHA should encourage family and friends to share a ST.
Agreed. Can't see the real logic behind preventing this, now that covid worries are fading. My logic would be that as season tickets have already been paid for (i.e. the club has already received the cash injection) it would surely be greater benefit to the club for these seats to be filled, whether the person filling them is the name on the ticket or family/friend/co-worker etc. More bums on seats surely equates to more concessions sold, more footfall for the club shop and greater atmosphere generated, which in turn encourages non season ticket holders to come again?!
Then again I'm not a businessman nor am I employed to run a football club- so what do I know?