Quite. It's cheap and full of crap. A lot of people like cheap crap, Unfortunately, not as many like intelligent reporting and opinion. The world would be better if more people liked the Guardian.
No, this country would have even more smug, arrogant clever-sides if more people liked The Guardian. The Sun might be a rag, but it doesn't really pretend to be anything else. The Guardian is a rag, but it's full of conceit and superciliousness.