Just out of interest; to all you Superdry lovers out there.You are aware that it is not some trendy US or oriental brand but is infact 3 blokes from a trading estate just outside Cheltenham?
Marketing - a wonderful tool. Spin enough bullshit and the sheep will follow
Don't have any Superdry myself, but I'm not it being British is exactly a bad thing is it?
Ah, OK, I'm with you. The hoodies and T's do always look very American or Asian inspired. I don't know if their clothes are particularly high quality or well fitted, of if it's just about the big logos.
Anyone wearing Superdry, Jack Wills, Hollister or A&F is a clueless spav. And that's just for starters.
get yourself some nudie jeans and a proper barbour (or a lovely Swedish) coat (not the snide liddlesdale ones), a classic Ralph shirt and a smart pair of adidas trainers.
in fact don't, cos you'll just make it look shit.
Bespoke. Labels are really a trifle vulgar.
Just out of interest; to all you Superdry lovers out there.You are aware that it is not some trendy US or oriental brand but is infact 3 blokes from a trading estate just outside Cheltenham?
Marketing - a wonderful tool. Spin enough bullshit and the sheep will follow
Diesel
Don't get me wrong, I am all in favour of British brands making good, but I do see it as a fine example of the way people buy into an idea of where a brand's origins are. To me it is a fine example of following the trend without really knowing the brand. I was not implying that because it was British it was in any way "inferior", merely that it is a very clever marketing/design strategy.
If you keep up with news you will know that Superdry are British. Every few months they're trotted out for the press as they're doing amazingly well in a difficult industry and during a recession. Their story is literally a rags to riches tale as well........with some help from Beckham.
And of course, buying into fashion is partly buying into an idea. I do not think anyone is being hoodwinked when they buy Superdry.