- Mar 23, 2023
- 2,134
It would be helped by serving the drinks at the actual half time so you get 15 mins rather than 15 minus whatever the extra time minutes wereBut the expectation of achieving a piss, a beer and a further piss in 15 minutes when surrounded by thousands of others is fanciful at best.
You just can't expect any club to satisfy your needs in that time frame unless you are in corporate areas.
That is and will always be the reality of the situation. The solution is to either restrict your drinking to either end of the game or leave your seat early and return late at half time. The choice is yours.
Many, like me, prefer to watch the game and can hold back on the "need" for a beer in the interval.
The restrictions of not being able to consume your beer at your seat is the issue and one the club can do nothing about. I've been involved in designing beer dispense at Brentford and Man City recently as well as at a number of other sporting venues. It is a complex issue not simply the speed of the part time server at the till. One solution which we adopted at Commonwealth games was to have mobile bottled beer sellers though this caused issues with cashless purchases as there was constant connectivity issues for the card readers.
Your original assertion that the club are missing out on revenue is flawed as the extra personnel required for such a short period is a logistical and costly headache. We monitor the sales of the busy periods at the stadiums I mention above and in all honesty even with extra provision the added profit is minimal. When we compared the Brentford stadiums use with rugby (London Irish) against the football we found proportionately given the attendance variation more beer was sold at the football events over the rugby, which is surprising given there's no restriction on drinking within the seating areas. The flow rates of the beer were consistent against the peak times at football events. When designing dispense systems you have to build in huge capacity for the peak times. Conversely this results in loads of partially used kegs and barrels dotted around the stadium. Once broached kegs will only last 7 days and barrels 3. Obviously barrels can't moved either.