Well done Barber

[Bob!]

Let's say the average ticket price was £35.00
If pricing had been 15% lower (£29.50) then we would have needed to sell 25,600 tickets to achieve the same revenue. Would we have sold that many tickets at the lower price? If not then Barber got his pricing about right.

Problem with the maths is that most STHs that didn't go were complaining that prices were higher than their normal (discounted) price. If the prices had been set at that level we'd have needed to sell over 30,000 tickets to get the same revenue as today.

 

[Mellor 3 Ward 4]

I felt quite sorry for those who have dug themselves a hole over attendance today.

What, you mean those who confidently predicted it would sell out?

 

[Guinness Boy]

Huge! Hundreds of thousands! Fantastic gate, tv money,hospitaliy,merchandise,future investment with new fans visiting/watching,
The difference is I'm a an optimist your a pessimist

The actual answer is you don't know isn't it?

 

[PILTDOWN MAN]

Last season v Non League Wrexham we filled 84% of the ground. Today against top league opposition we filled 77%.

And the takings from those games were? Off the top of my obviously retarded head would suggest that the 84% of a smaller capacity at lower prices would fall well below that of a 77% of an increased capacity full paying attendance. Please tell me I'm wrong.

 

[downham seagull]

The actual answer is you don't know isn't it?

You ask a stupid question, how would anyone know?

 

[severnside gull]

Problem with the maths is that most STHs that didn't go were complaining that prices were higher than their normal (discounted) price. If the prices had been set at that level we'd have needed to sell over 30,000 tickets to get the same revenue as today.

when I presented the same maths I was called some quite rude names but I believe you have it right as the club clearly also did today.

 

[Bozza]

when I presented the same maths I was called some quite rude names but I believe you have it right as the club clearly also did today.

Ignoring other factors, such as the extra revenues accrued from refreshment and merchandising sales, are you really saying that you believe "getting it right" is the maximisation of revenue over and above all other metrics?

There were nearly 6000 (six thousand) empty seats in that magnificent stadium today. Did the club really "get it right" if there is a chance that some or all of those could have had bums on them?

 

[Guinness Boy]

And the takings from those games were? Off the top of my obviously retarded head would suggest that the 84% of a smaller capacity at lower prices would fall well below that of a 77% of an increased capacity full paying attendance. Please tell me I'm wrong.

Jesus. I feel like Theo in Dragon's Den just before he says "I'm out".

Takings are turnover. Tell me how we've made a profit by selling 4-5000 LESS tickets thsn normal? We have TV money but then we also have to split the gate money....

 

[Mellor 3 Ward 4]

when I presented the same maths I was called some quite rude names but I believe you have it right as the club clearly also did today.

The attendance wasn't a disaster, but it certainly wasn't a success either, as the 6000 empty seats testify. Lots of longstanding STHs not turning up.

As Bozza says, the club believed they had priced it right for a sell out, and it wasn't. Hopefully they learn from today.

 

[Bob!]

Jesus. I feel like Theo in Dragon's Den just before he says "I'm out".

Takings are turnover. Tell me how we've made a profit by selling 4-5000 LESS tickets thsn normal? We have TV money but then we also have to split the gate money....

By selling the majority of them at a higher price than the normal (discounted ST) price?

 

[Stat Brother]

Your geography must be pretty poor to be fair.

Burton & Leicester are just down the road, and Peterboro & Norwich isn't too far

Tranny v Derby, Oldham v Forest, Barnsley v Burnley are all under 100 miles, with great connections.
Leeds v Brum is a touch further but hardly a slog of a journey.

 

[Bry Nylon]

I thought we played with patience, pace and width when required, and tenacity today. Two great finishes - one inspirational and one clinical - meant the result was never really in doubt.

I guess the pricing structure reflected the fact that we had drawn Premier League opposition. It is just a shame that Newcastle were both unable and unwilling to field a Premier League team. That side was lower Championship standard at best and looked like they had all met for the first time at the team hotel the night before the match.

Good result. Bring on the 4th round.

 

[Diego Napier]

Ignoring other factors, such as the extra revenues accrued from refreshment and merchandising sales, are you really saying that you believe "getting it right" is the maximisation of revenue over and above all other metrics?

There were nearly 6000 (six thousand) empty seats in that magnificent stadium today. Did the club really "get it right" if there is a chance that some or all of those could have had bums on them?

Whoa, very emotive!

In the real world (far removed from the life forms supported by NSC that would nit pick to the nth degree about the capacity of a pin to support dancing angels) it's all about percentages rather than absolutes.

In that reality, the club got it far more right than wrong.

 

[BHAFC_AMEX]

One thing I don't get is the huge numbers of people (maybe rightly so) moaning about the £37 tickets prices even though cheaper areas such as the north and south stand being available. Despite all that, the more expensive areas like ESU and West stand lower central looked more full than the 'cheap' seats.

 

[Guinness Boy]

By selling the majority of them at a higher price than the normal (discounted ST) price?

So we do have some certified operating profit figures from today. Care to share with the group?

 

[severnside gull]

Ignoring other factors, such as the extra revenues accrued from refreshment and merchandising sales, are you really saying that you believe "getting it right" is the maximisation of revenue over and above all other metrics?

There were nearly 6000 (six thousand) empty seats in that magnificent stadium today. Did the club really "get it right" if there is a chance that some or all of those could have had bums on them?

yes.

all for romance but I prefer having a club that is run on a sound financial basis - 50+ years of supporting the club, much of it spent worrrying whether we could survive, has coloured my view somewhat and I was bouyed up today by a gratifyingly high turnout of children and more womem.than I have ever seen - many of them people who hadnt been before or could not attend regularly but who welcomed the opportunity to be part of the Albion adventure.

The club doesnt belong to those who went to the Goldstone or Priestfield or Withdean or the JCL's but to everyone who wants to come and today was an opportunity for many who are new to the club to join in and engage which they did in big numbers

Some couldnt afford it - post xmas and all that - fine!
Others could - also fine.
But the club has neither obligation nor reason to subsidise "fans". The market place pays what it will bear and by any count (bar sour grapes) today was a success

 

[PILTDOWN MAN]

Jesus. I feel like Theo in Dragon's Den just before he says "I'm out".

Takings are turnover. Tell me how we've made a profit by selling 4-5000 LESS tickets thsn normal? We have TV money but then we also have to split the gate money....

Split the gate money after all the costs of putting on the game have been paid. Those costs are solely paid by the home team for league games. So if you like the staging of the game is shared. Added to which all tickets sold were at full price not the discounted season ticket price. So one would imagine that the profit from the game would be higher. As someone has posted already to match a crowd of full paying fans of 21500 we would need to sell over 30 000 at the discounted season ticket prices. Obviously that doesn't take into account reduced prices for kids/oaps etc.

Not being "in the know" as some are on here I can only use the knowledge/intelligence I have in my head.

Plus if you are saying profit for not selling seats I'll turn it around what loss have we made by not selling those seats? The answer to both questions is £0. What has been missed, perhaps, is the possibility to make more. However as I put above to offer the discounted tickets we would have had to have opened the areas not yet finished.

 

[HenryC]

Ignoring other factors, such as the extra revenues accrued from refreshment and merchandising sales, are you really saying that you believe "getting it right" is the maximisation of revenue over and above all other metrics?

There were nearly 6000 (six thousand) empty seats in that magnificent stadium today. Did the club really "get it right" if there is a chance that some or all of those could have had bums on them?

The club got it right if their goal was to maximise revenue/profit for this game. I suspect that they did this (see maths in earlier post)
The club got it wrong if their goal was to sell out the stadium which they clearly didn't.
Unless we know what the aim was then its difficult to make a judgement but I'd be very surprised if revenue/profit was prioritised below attendance.

 

[severnside gull]

just got home to the midlands. What a great day!
Fantastic atmosphere - better than many league matches for sure helped greatly by the range off songs and no "stand up if you hate palace" - what a delight.

Especially pleased to see so many female fans and more children than normal - many I spoke to were first timers having a great day and cementing their relationship with the club as the next generation of fans. There was a really lovely atmosphere - no absence of noise - and a great performance on the pitch. I felt quite sorry for those who have dug themselves a hole over attendance today. 21.7K is pretty damn good and all the speculation in the world wouldnt deliver a guaranteed better profit after our considerable transportation costs had the club cut the price.

I wonder if we got Man U in the next round how many would stay away on principal over ticket prices?

 

[Frutos]

Fantastic atmosphere - better than many league matches for sure helped greatly by the range off songs and no "stand up if you hate palace" - what a delight.

I heard it at least once.