It would not be hard to blow the old sponsorship deal out the water,lets say we saved 1 million on wages,we get an extra million from amex and we make an extra 20k off the caterers that leaves a shortfall of 5,980,000 before we break even a loss of 21.980,000 over three years
How an earth do you arrive at a figure of only £20k as an increase from the caterers? We have an extra 8k on the attendence from when the contract was signed. I am sure I read somewhere (but can't find the reference) that spending per head was considerably more than originally anticipated and was possibly in the region of £10 per head (of course there are some that don't spend that but I understood that to be the average). That could be £300k per game but let's just say it is £250k. Over 23 games that amounts to £5,750,000 and you think the extra the club would get is only £20k out of the deal, ie 0.35% of turnover!!!!
That's just the catering. You also ignore the extra revenue from ticket sales for the additional 8,000 which, just using average prices of say £25 would be £4,600,000 per season. Chuck in a couple of cup games, TV revenue from those games plus extra catering and your figures are shot to pieces.