- Thread starter
- #101
So do Google pay according to site users, number of clicks on adverts or some other criteria? Just interested how it works.
Does that mean tapatalk costs nsc advertising revenue?
We don't get to choose the adverts that appear, but...
60% of NSC's income from Google comes from CPC ads. That is Cost Per Click. We only get paid if someone clicks on an advert. On average NSC has to display 1000 pages for every click that happens. That may seem like a low ratio, but the associated revenue pays for the site.
40% of NSC's income from Google comes from CPM ads. That is Coder Per thousand iMpressions. Simply - we get paid for the advert just being there. On average, NSC earns 18p for every 1000 pages we display to users. Again, it might not sound like a lot but it all adds up.