Fair do's.The only club I can think of that has charged us higher prices for tickets recently is Ipswich, which was £32.50 this season. Even QPR, who are widely mocked for being a rip-off club, charged £30. Yeovil was £20, Blackpool is £24 and Bournemouth was £23. Even Reading, who were in the EPL last season, were a full £7 cheaper than us at £25. So you're wrong if you think the Albion charge the going rate for anything.
The club is a few quid more, for those buying tickets per game.