Iggle Piggle
Well-known member
- Sep 3, 2010
- 5,956
The reason that it is an effective campaign is it goes to the heart of an obvious hypocrisy. Organisations that pay lip service to inclusion and diversity whilst diverting resources to propping up messages of intolerance are being called out on it. It's up to them to decide what to do.
One of the organisations they are after is John Lewis. They hardly pay lip service to these things. I did some work with them a few years ago and they are without doubt the gold standard in how a company should operate. Amongst other things employees have Final Salary pensions, employee bonuses that are worth having, John Lewis hotels that only its members can use at a reduced rate and it certainly wasn't a white male demographic we dealt with. Just because John Lewis advertise bed linen on Page 21 of the mail to a target audience of pensioners with more money than sense seems no reason to boycott them to me. If the Mail overstep the mark, that's a job for the PCC, not sure jumped up, perma offended Twitterati and people who spend too much time on Facebook. That said, the companies annoy me just as much. They are just as likely to lose people who don't like their lack of backbone more so than a vocal minority on social media.