As a slight aside, I know two pubs in Portslade which have recently binned Sky Sports because of the crippling price, which apparently is £1,100 a month. Real chicken-and-egg situation, as without Sky, the replica shirt brigade turning up will dwindle massively (not entirely a bad thing), but those pubs that DO still invest in Sky really need those plastic arses on barstools to try and cover the costs just to make it worthwhile.
Personally I quite liked the soccerball as a bit of background down the local on a Sunday afternoon, as I flick though the paper and keep half an eye on my acca. Now I'll either traipse off somewhere else that's still got Sky, or stay at home and watch it. You'd think with the BILLIONS Sky rake in they'd make it a touch more affordable and give the boozers a bit more of a helping hand. £1,100 a month is outrageous.
Quite a few pubs in central Brighton have ditched it as well.