In the last year or so we've been arriving about 2.40pm. There's more traffic now, and therefore a longer wait near the stadium. 'Move with the times', Seagull Travel!!!
Make half-time 5 minutes longer. Or even 10. Would solve the late arrivals problem.
Actually it wouldn't, it would mean there would be time for two pints, so nothing would change. The atmosphere just after half time would improve though.