I get it quite a lot in Wolverhampton as I live round the corner from the Banks' factory. I have to say, I really dislike the smell - although I love the smell from the marmite factory in Burton-on-Trent
One of my earliest memories, when I used to go to a nursery school near where Amex (the office) is now and we'd walk through the old fruit & veg market and this smell would hang in the air.
At the time I didn't know it was from the nearby Tamplins brewery and had forgotten about that smell until it all came back when I entered the Evening Star when they used to brew there.
I think it smells GREAT!! Got used to the smell when I was at Priory School when it used to waft over the playing fields when we were playing footy. Gets in yer blood you know!