FFS, what's the beef with paying a quid? Most visitors probably just do go for a stroll, without spending anything further. When I was a kid, we used to go on the pier, but didn't spend anything but the entrance fee - Mum and Dad might have given me some (old) pennies (and not very many!) to waste in the slot machines, or the grab a prize and drop it just before you could get it out machines - but never bought drinks, food, other refreshments, had our fortune told or anything. I think I once paid for my daughter to have a ride on the helter-skelter, but that would have gone to the concessionaires, not direct to the pier.I deal with the pier a lot on the retail side of things. Each year they get 10 million visitors but standing at the exit it is surprising how many people just go for a stroll on the pier. The odd drink, chips or candy floss maybe, but the vast majority spend nothing. Yes it is expensive but it's the Brighton Pier, what do you expect? So it's that 6 million people they want money from.
Incidently, anyone who says credit cards cost too much to accept, £1 on a card!!!
It must cost a huge wedge to keep that structure secure and safe - so who do people think should pay, other than those wanting a stroll in the bracing sea air?