Oh are they supposed to be aliens? I thought it was some weird "mustn't give offence" marketing policy to use an everyman family that wasn't black, white or any shade in between.
It wouldn't be any worse than their furry Alien puppet family ads from recent years. The one where the weird furry alien mum (voiced by Caroline Qurentin or something) says she wants to get off with Justin Bieber. Utterly bizarre.
Can't Smile Without You by Barry Manilow would no doubt trigger an emotional reaction in those that watched it, and raise some awareness of the world's worst crime against humanity.
And to be clear, I'm not upset by it. I'm not offended by it.