LamieRobertson
Not awoke
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[Misc] The New Jaguar
- Thread starter BBassic
- Start date
- Oct 17, 2008
- 15,020
What I want to know is why their new logo is so SHIT. The original one is iconic, the new one… the absolute state of it. Looks like something done in ten minutes for GCSE coursework. Terrible!
They probably want to be able to charge people a couple of grand to fit something like the old one on their car instead as an extra.
Looks like the designers are sci-fi fans.
Ten minutes is being generous
TWOCHOICEStom
Well-known member
"Controversy has always surrounded British creativity when it's been at it's best. David Bowie" is the most David Brent thing I've ever heard in my life.
Mate you just showed a bloke getting stripes spray painted on his head to advertise a car.
Mate you just showed a bloke getting stripes spray painted on his head to advertise a car.
- Oct 17, 2008
- 15,020
“And people say she’s just a big pair of tits”
Insel affe
HellBilly
matt black and I will have one, if I could afford one.
- Oct 17, 2008
- 15,020
That’s very generous, I just think they’ve shat the bed. How long until the inevitable backpedal I wonder
Not to my taste, but I'm not their target audience. I certainly wouldn't go as extreme as "hideous". It's "fine".
As others have said, it's a dream car for big money moguls, celebrities and influencers, not mugs like me slumming it in cars worth less than £100k
As others have said, it's a dream car for big money moguls, celebrities and influencers, not mugs like me slumming it in cars worth less than £100k
Greg Bobkin
Silver Seagull
- May 22, 2012
- 16,291
CoPy noThIng, innit?
A lot of logos have had the 'flair' knocked out of them in recent years. I remember reading a while back that it was all to do with the digital age and how they appear online, or something...
- Oct 17, 2008
- 15,020
I’m sure the very expensive marketing consultancy agency will have a word salad explanation, something like;
That’ll be £300k please.
Jaguar-uh
Jag was struggling number of sales has plummeted. They either had to give up or try something different. I quite like the idea of something completely different. It might work., it might not. But doing nothing and just churning out the same stuff was not working.
It cracks me up people slating them for forgetting the brand when they say this as drivers of other brands of cars. If the previous strategy was working then I doubt they would abandon it.
Time will tell but without change it was a brand in decline.
It cracks me up people slating them for forgetting the brand when they say this as drivers of other brands of cars. If the previous strategy was working then I doubt they would abandon it.
Time will tell but without change it was a brand in decline.
Looks terrible. Have several friends with E cars and none of them would have another. Depreciation costs huge,Range nowhere near as good as promised, Very expensive and time consuming if have to charge up away from home. 74p per KWH compared with home cost approx 30p.
beorhthelm
A. Virgo, Football Genius
- Jul 21, 2003
- 36,062
there was ott outrage for trite reasons, however this masked a genuine point - they've seem to toss aside several decades of image. not sure they'll get the younger crowd to buy their expensive product. small town runabouts more in keeping with the new image.
lost in london
Well-known member
Exactly. The coverage they have achieved is insane. What a result for the marketing team to revitalise the brand and increase awareness. Whether whatever is made sells is a question for the future, but objective 1, presumably something along the lines of reposition the brand, get new client base interested and get people talking about Jaguar, must have been well and truly smashed.
Greg Bobkin
Silver Seagull
- May 22, 2012
- 16,291
From what I heard (and mentioned on here somewhere else) that's pretty much how the original pitch went to the press the other week. There were quite a few hacks in there who have been around decades and they told me they'd never heard so much PR/marketing puff in an auto press conference in their lives.
Still – look at the impact. The initial announcement stayed in the news all the way to the point of the car being unveiled (officially – it was 'leaked' yesterday for extra coverage), which is unheard of for a story such as this one. Whether that all translates to sales, who knows? But it had to do something because it's been on the slide for years.
Another thing I would say is that JLR has managed to make Range Rovers starting at £100k the norm (which is probably part of the thinking with Jaguar) so, in some ways, I wouldn't rule out it doing the same with Jaguar. Fewer sales overall, but increased revenue.