Bold Seagull
strong and stable with me, or...
The Hundred overwhelmingly panned on this thread
But will the ECB mind?
They’re clearly aiming for an entirely different audience. Women and children yes, but also non-white British from inner cities. They want it to feel like an IPL game.
To get either audience interested the ECB are planning to persuade them it’s not going to be the boozy, (and sometimes sweary) football crowd that go to 2020s.
Step 1 of the plan, to completely alienate their core base of cricket lovers, has worked. Step 2, to get a new audience to take their place, is much more difficult.
It’s a ballsy gamble and i’m not 100% convinced it won’t work, though as has been pointed out, there will be significant collateral damage to the rest of domestic cricket.
Bascially, rather than cut up their existing TV deals for coverage of England games, The Blast etc. they've come up with a new tournament so that they can show a commitment to free-to-air cricket coverage, something they know is inextricably linked to participation. It feels like a gigantic fudge just to get cricket back on terrestrial. The Hundred being dreamed up by a marketing agency so that it does not compete with the existing T20 markets.
It does miss the point somewhat though. People want to see England, and the ECB have to give up some of their money pot and split off some England games for terrestrial coverage, whether a home test series, some ODIs.
Test cricket is played by players that should be excelling in the County Championship. Creating a new tournament that sidelines the CC even further is really not the answer.