The cheapest season ticket is £465.00
That's £20.21p per game (23 weeks).
You can make that figure look lower if you feel the urge to, by spreading it out over 52 weeks, but that's a rubbish spin.
The extra 29 weeks you're paying £10.00 p/w for no product/service is only being added to the original 23 weeks payments.
Well you're stupid