I have a revolutionary idea ! Why not build a new pier with the money coming from the West Pier Trust and government and private equity ? We can put attractions on it like Donut kiosks and fruit machines and sell ice creams and people will love walking over the cool water on a balmy summers day.
That is revolutionary. The whole point with the redevelopment of the West Pier is that it would have a theatre and nice restaurants and things on it, unlikely the over-priced utter crap on the other one.