[Albion] Ted Baker give up their box at the Amex

[LamieRobertson]

Make sure you stand well back.

View attachment 127681

I did think ten times before posting

 

[Knotty]

Henceforth we became customers and not fans

That’s a nonsensical and illogical statement.

From the club’s first ever match in 1901 right through to now, everyone who bought a match ticket, drink, food, or merchandise has been a customer. The vast majority of them have been fans.

There was an Executive Club at the Goldstone and they’d have sold boxes if there had been any. There were boxes at Gillingham that could be hired, with catering, on a match by match basis. Did those who used those facilities cease to be fans?

 

[Beanstalk]

I’m sure WACCOE can take it so they can keep an eye on their star man.

#FreeBox6

 

[zefarelly]

PLaces like Goodwood, for donkey running or banger racing Are going to be in exactly the same position. . . . I doubt they'll get back to actually inviting mere mortals to compete at the revival though.

 

[Icy Gull]

Didn’t the Amex boxes cost around 30k when the Amex opened?

 

[Blue3]

That’s a nonsensical and illogical statement.

From the club’s first ever match in 1901 right through to now, everyone who bought a match ticket, drink, food, or merchandise has been a customer. The vast majority of them have been fans.

There was an Executive Club at the Goldstone and they’d have sold boxes if there had been any. There were boxes at Gillingham that could be hired, with catering, on a match by match basis. Did those who used those facilities cease to be fans?

It's about levels I don't recall multinational companies entertaining Japanese buissness men in corporate boxes at Gillingham or Withdean not sure about the Goldstone but the point is once you reach the Prem and have a shiny new ground things change before then we were a small group all fans together

 

[Herr Tubthumper]

Box number 6 in the West now available at £47,000 (plus VAT) a season. (not including drink)

Different circumstances I know but I remember going to St Mary's in 2005, the day Leon Knight got chucked off the coach, and half the executive boxes in the main stand behind the press seats were all closed up, with the post Covid recession you do wonder if the Albion will see a serious downturn in commercial income?

Its a shame because so far as the corporate experience goes the Albion do it very well, but if people or businesses haven't got the money something's got to give?

The Baker box will always represent a watershed in my Albion journey, the day we played Wigan on Easter Monday 2017 box number 6 was made up of two UK employees and 8 visiting Japanese executives, with promotion assured the party got started and that box set the highest ever individual spend for an Exec box, to that date, since the stadium opened.

Amongst the euphoria of reaching the promised land I realised ultimately it doesn't matter whether you come from Tongdean or Tokyo, just so long as you spend the money.

Out of interest, how did you find out about this? Reason I ask is I am looking for an additional 1901 ticket and beyond NSC I’m not aware of any platforms where I can look.

 

[Knotty]

It's about levels I don't recall multinational companies entertaining Japanese buissness men in corporate boxes at Gillingham or Withdean not sure about the Goldstone but the point is once you reach the Prem and have a shiny new ground things change before then we were a small group all fans together

Nothing’s changed for me. I’m still as much a fan and a customer as I was in 1958. And I feel ‘together’ with other fans, just as I did at the Goldstone, Gillingham and Withdean. Why does the existence of boxes and clubs stop us being fans?

Sorry, I still don’t understand your logic.

 

[jessiejames]

Cheaper than Maguire bar bill.

 

[Lenny Rider]

Out of interest, how did you find out about this? Reason I ask is I am looking for an additional 1901 ticket and beyond NSC I’m not aware of any platforms where I can look.

We do the match ball sponsor for the Palace game every season and take clients to selected games in HB's, they mentioned it as I was a former box part owner to see if I was interested. To be honest for what it is its a lot of money and really not something we wanted to go back to on a full time basis but I'm sure there's a company out there who it will be good for, if you need to smooze clients in order to benefit a said business then it can work.

 

[Hamilton]

Discretionary marketing spend in my company: Nov 2019 - £237k; July 2020 - £148. Better to keep the employees employed.

Agree.

Marketing spend is always the first to go, even though it's shown that the first that market more effectively in a crisis, come out of it stronger.

That said, a box at the Albion in itself isn't the right type of marketing activity.

 

[Lenny Rider]

It's about levels I don't recall multinational companies entertaining Japanese buissness men in corporate boxes at Gillingham or Withdean not sure about the Goldstone but the point is once you reach the Prem and have a shiny new ground things change before then we were a small group all fans together

I agree, we were in box 4 that day, so saw the Japanese contingent going in and out, we did comment you would never have seen that at our three previous grounds, top flight football is a truly global business, Albion vs Doncaster Rovers at Priestfield on Valentines Day 1998 didn't really have the same pull. (plus it was one of the worst games I've ever seen)

 

[Goldstone1976]

Agree.

Marketing spend is always the first to go, even though it's shown that the first that market more effectively in a crisis, come out of it stronger.

That said, a box at the Albion in itself isn't the right type of marketing activity.

Yep, it is. I'm hoping to start marketing spend again sometime in September (unless there's a catastrophic second wave). Not a chance in hell I'd buy a box for marketing purposes for my business; would be entirely a waste of money, as well as impossible to justify to my staff.

 

[Harry Wilson's tackle]

And, frankly, for a Premier League club that's not bad value at all...

£47,000 / 20 (matches) / 10 (people per match) = £235pppm*


* - VAT unlikely to be an issue for most

How much did some of us pay for 'hospitality' at Anfield a few seasons ago (Flying Squad game, for those ITK)? That was in ordinary cramped seats surrounded by plebs, and did not include parking or a post match feed. It was around £250 a ticket. Plus it was in bloody Liverpool.

 

[Harry Wilson's tackle]

I agree, we were in box 4 that day, so saw the Japanese contingent going in and out, we did comment you would never have seen that at our three previous grounds, top flight football is a truly global business, Albion vs Doncaster Rovers at Priestfield on Valentines Day 1998 didn't really have the same pull. (plus it was one of the worst games I've ever seen)

Was that the Fans United 0-0 game? If so I agree. It was like having teeth pushed.

 

[Gazwag]

And, frankly, for a Premier League club that's not bad value at all...

£47,000 / 20 (matches) / 10 (people per match) = £235pppm*


* - VAT unlikely to be an issue for most

Arsenal is £3,375 per match inc VAT and drinks compared to £2,820 (inc VAT) equivalent for us - I thought the difference might be more

https://hospitality.arsenal.com/arsenal-vip-hospitality-packages/executive-box-vip-hospitality/

 

[Swansman]

sporadic visits to your box pre and post match throughout the season from Alan Mullery, Gary Chivers, Andy Rollings and others.

Im sure the eight Japanese executives got really impressed

 

[middletoenail]

Im sure the eight Japanese executives got really impressed

You jest, but you'd be surprised how popular Brighton is in Japan since the rugby world cup of 2015!

 

[Swansman]

You jest, but you'd be surprised how popular Brighton is in Japan since the rugby world cup of 2015!

Sure... but I wonder if Gary Chivers is a household name over in Tokyo

 

[Beach Hut]

I suspect the club might be pleased Ted Baker are giving up their box given the recent news regarding their MD.