And as Pritchard proved it still isn't enough to give us the financial clout to see off the likes of Norwich. That's Norwich, not Man City or Chelsea. This will get harder when clubs come down in future armed not only with parachute payments but vast amounts of TV money.TB has put more money into Championship level football than any chairman in the history of the game.
At some stage, if we're serious about getting to the Prem TB is going to have to go 'all in'. (Sod FFP, we saw how Bournemouth got away with it with regard to the size of their fine compared to their PL income), Otherwise he, and we, are going to have to accept that we'll never be a PL team, and in order for the club to survive we'll have to scale back our player outlay to a level which we can afford. If that ever becomes the case probably the most exciting thing we'll have to look forward to will be the occasional promotion season from League One