Sadly, my first thought (and I used to run and ad agency) was why do these people need to rip off other people's creative. It happens more and more. It's a total rip off - ok it makes for a good ad, but it's plagiarism basically.
There's a Kellogs (I think) one running at the mo too which is a rip of off the Two Ronnies breakfast routine. Badly done and weak creative.
Now compare that to Virgin - a genuinely creative ad........!