I went to a pre-season game like that in Sweden once. Great laugh, though the game was a pile of you know what. There was a small terrace at one end, where a little band of "ultras" went, and sang for most of the game, though they all shut up when the laydees came to join them, as if they didn't want to be embarrassed. Quite funny that was. Beer was freely available throughout the ground, plus some crap food that made the offerings at Withdean look good. I also once saw a friendly between the local village up the road from where we were staying in Berchtesgaden and FK Salzburg, from the Austrian Bundesliga. Salzburg hammered the local team 8-0, but had one of the feeblest penalty misses I have ever seen. By the way, did anyone see the England fans standing there in Graz drinking beer? I have never understood that no drinking alcohol in view of the pitch rule we have here, so that you have to drink on a concourse, whereas you can have a beer while whatching rugby at the same ground. Surely those that want to get drunk will go to a pub beforehand, rather than pay £3.50 for several pints of gassy lager. When did that rule come in? Was it after Heysel or Hillsborough, or after some of the earlier hooliganism?
Consumption of alcohol in view of the pitch is contrary to licensing regulations and will lead to ejection. This is an offence under the Sporting Events (control of alcohol) Act 1985.