You must be too naïve for your own good, then. The intention is to drive out of business papers that express different views to those of the movement, all in the name of free speech, of course.
I've been called many things, but naïve isn't one of them.
Asking advertisers to consider their association with a paper that spouts thinly veiled racism isn't driving down a business, it's putting it out there that people have had enough and are hitting the DM where it hurts - the bottom line.
Perhaps the DM should consider the language it uses, then the Stop Funding Hate campaign wouldn't have a leg to stand on?