[Albion] Stand or Fall

[Thunder Bolt]

I think I remember this correctly, when DK was looking for Stadium sponsors, we were still in league one, so he had the use the community part as a bit of a way to encourage them, as he could not say "Brighton, a league one side is gong to make your brand bigger" I'm sure it was something like that. Maybe they just think the shorter name is better now as it has always been referred to as "the Amex" since they became involved.

You do remember it correctly but personally, I felt the word Community was important. I know the club’s reaction to the Shoreham disaster was community in action, but I felt the outward sign was important too. Maybe it’s just semantics?

 

[DavidRyder]

I think I remember this correctly, when DK was looking for Stadium sponsors, we were still in league one, so he had the use the community part as a bit of a way to encourage them, as he could not say "Brighton, a league one side is gong to make your brand bigger" I'm sure it was something like that. Maybe they just think the shorter name is better now as it has always been referred to as "the Amex" since they became involved.

I'm pretty sure it was called 'The Amax' on commentary for the Doncaster game...!

 

[Tom Hark Preston Park]

I'm pretty sure it was called 'The Amax' on commentary for the Doncaster game...!

Funniest thing is that all of us now alive will always call it the Amex, even if the club were to sell the naming rights to some crypto-wank like eToro

 

[Brian Fantana]

You do remember it correctly but personally, I felt the word Community was important. I know the club’s reaction to the Shoreham disaster was community in action, but I felt the outward sign was important too. Maybe it’s just semantics?

I respect your opinion, but I think personally you're reading too much into it. The work of the foundation, from what I can see, continues to grow and grow. Considering the faster-than-expected progress that the club has gone through, I think by and large thinks are still done on a fairly micro level where possible. The twice-per-season away game events, where TB and PB attend, isn't something I see a lot of other clubs doing, for example.

The uncomfortable element of it is that as the the club continues to grow commercially (and geographically in terms of support and coverage), naturally there will be less focus on the local community element per se. That doesn't mean it will be ignored or denigrated in any way though.

I think if you compared the Albion to other clubs in the PL, and indeed the EFL, we'd probably rank pretty highly when it comes to fan engagement and community initiatives across the board. If we can couple those things with continued success on the pitch, it will carry on being a bloody brilliant time to be an Albion supporter.

 

[Silverhatch]

I think I remember this correctly, when DK was looking for Stadium sponsors, we were still in league one, so he had the use the community part as a bit of a way to encourage them, as he could not say "Brighton, a league one side is gong to make your brand bigger" I'm sure it was something like that. Maybe they just think the shorter name is better now as it has always been referred to as "the Amex" since they became involved.

Amex sponsorship of the club was a pan-regional deal that didn’t directly involve the US (Amex) mothership - hence Community Stadium. Once US domestic became ‘aware’ of the deal i.e. the PL was making big waves in the US - the mothership and brand people gave the OK for the name change to American Express Stadium. At the same time the club made the charitable arm a Foundation (again a term the US is happy with). This is all a key part of growing the brand, as indeed is Stand or Fall.

 

[Crispy Ambulance]

Funniest thing is that all of us now alive will always call it the Amex, even if the club were to sell the naming rights to some crypto-wank like eToro

Not all of us. It’s Falmer for me. Always has been, always will be.

 

[BN9 BHA]

Not all of us. It’s Falmer for me. Always has been, always will be.

If anyone asks why tell them the answer is in your book