The Large One
Who's Next?
The easiest solution for the club wishing to retain people within the stadium post match is to simply reduce prices
Is it? I don't think they need to. Up to 30% of the crowd already sticks around - meaning the bars are packed for a good hour or so (longer in ESB and Dick's) afterwards.
might also help to reduce stock wastage
The Harvey's isn't wasted.
Which way round do people want it? Some are saying 'they've run out of beer in X bar after the match'. Now you're saying there's a wastage problem.
might also help to reduce stock wastage and no need to mess around with ecredits and all that malarky. The cost initial is in the main borne by the caterers but they also avoid stock wastage so it has benefits for them. Opening up the East stand lounge was a great idea and needs to be more widely publicised - if you let people know VERY LOUDLY before the game and every game that there are faclities on offer, then bit by bit you can change the psyche and get more people to stay behind. Getting people to arrive earlier is probably best achieved by providing added entertainment (which we are pretty good on in my view) and constantly reminding people of the benefits of travelling in relative comfort. You certainly don't want to discount sales pre-match!
I don't think that they could advertise the East Stand bar being open any louder. It's advertised on the club website, in the match programme, on the TV screens, on the big screens; if people don't know it's open after the game, it probably means they're walking around in a daze.
Encouraging people to arrive early and/or leave late hasn't been a problem.