Lenny Rider
Well-known member
- Sep 15, 2010
- 6,010
- Thread starter
- #21
But will the streamlining see them target national rather than local advertising?
With all the stations they own they can offer huge deals right across their networks.
Got something to say or just want fewer pesky ads? Join us... 😊
[Albion] Southern Sound/Southern FM/Heart closing in Portslade
- Thread starter Lenny Rider
- Start date
But will the streamlining see them target national rather than local advertising?
With all the stations they own they can offer huge deals right across their networks.
Pavilionaire
Well-known member
- Jul 7, 2003
- 31,263
Ironic - in the week that saw the return of Alan Partridge to BBC TV we see the axing of the Norwich-based radio breakfast show at Heart's East Anglia base.
The days of Dave Clifton, Sidekick Simon, Wally Banter are numbered.
The days of Dave Clifton, Sidekick Simon, Wally Banter are numbered.
The Large One
Who's Next?
If they're going to do anything to attract local businesses, they'll probably have sales staff working from home (who live in - in this instance - Brighton & Hove) who can claim phone and car expenses, as well as their commission.
Other than that, it makes no sense to have people calling from Fareham and/or travelling to Brighton in order to sell the airtime to local businesses. But who knows what they'll do...?
The Large One
Who's Next?
Almost certainly.
B-right-on
Living the dream
Guinness Boy;8795738 said:
This. Can't stand the constant repeats, no idea how they get away with that slogan as it's patiently false. Absolute Radio is the best IMHO. No repeats during the work day.
The irritating thing being the number of times they repeat the fact that there’s no repeats! They even did a self-deprecating advert about it a while ago!
Agree they’re the best station currently, though. I haven’t listened to Heart for years (probably since before it even became Heart) - mostly because of that tit Jack the Lad.
I hear North Norfolk Digital is going to be amalgamated with South Norfolk Digital to form one big East Anglian radio POWERHOUSE.
I listen to Absolute Radio a lot of the time and I agree it's the best of the commercial stations. I do think they're contracted to play George Ezra's entire back catalogue every day though. I don't mind his songs, but I don't need to hear all of them every day.
Kuipers Supporters Club
Well-known member
No doubt the offices will be converted in to more "luxury" flats
Beyond that my only real experience with Heart led me to believe our car radio was broken. The wife stuck it on and it immediately promised "more music variety" yet all the radio was capable of playing was Ed Shearan, Bruno Mars, Ellie Goulding and Maroon 5. It was like it was possessed.
HA, I don't listen to Heart but just tuned in to see what was playing.
Ellie Goulding...
MattBackHome
Well-known member
- Jul 7, 2003
- 11,873
Hopefully this won't mean the end of Jack the Lad, whose banteriffic bon mots always have me in absolute hysterics of a morning.
Sarcasm is the lowest form of wit my friend!
is Heart Cambridgeshire. 
Pavilionaire
Well-known member
- Jul 7, 2003
- 31,263
Hell will freeze over before Alan interacts with callers from Ipswich.
thedonkeycentrehalf
Moved back to wear the gloves (again)
- Jul 7, 2003
- 9,340
While working in Plymouth recently, my taxi driver had the local Heart breakfast show on. Needless to say that while they were inane tw@ts like the Sussex ones, they were definitely West Country tw@ts playing the same shite music and with the same level of mindless chatter.
Apart from the repeats of adverts, other than that good radio station for music.
Norman Potting
Well-known member
Planet Rock or Caroline for me. Apart from traffic reports I really don't get the point of local radio.
mikeyjh
Well-known member
Is that true though? I genuinely have no idea but I don't think you can make that leap from the decision of the parent group - Like any corporate they will look to grow revenues and cut expenses to maximise profit, they've chosen (unsurprisingly) to do that by consolidating their operations. That doesn't mean that a local station could not survive.
Personally find it really really sad and a reflection of the global direction of travel in the world - I listened a lot to Juice and Southern back in the day, there's something comforting about listening to people talk about and report on the areas you know and that are important to you and that will be gone, and it makes me sad. I say this despite the fact the presenters did my head in and I didn't like the music particularly
JakyBF
Active member
All the local Heart stations will be closing soon. Everything to come from London 
As announced on Tuesday:
https://radiotoday.co.uk/2019/02/global-to-network-capital-heart-and-smooth-breakfast-shows/
As announced on Tuesday:https://radiotoday.co.uk/2019/02/global-to-network-capital-heart-and-smooth-breakfast-shows/
Indeed. Whilst it's sad that individual people will lose their jobs, the fact that a load of local stations playing a narrow genre of bland shite music interspersed with inane chatter will be replaced by a single national station playing a narrow genre of bland shite music interspersed with inane chatter is hardly a national tragedy. Radio Sussex is still there if you want local stuff, and the adverts could still be local couldn't they? Afaik they're keeping the same transmitters, so Sussex-based adverts can be broadcast on the Sussex transmitters, and Devon-based ones (for example) could be broadcast on the Plymouth ones.