[Albion] Simple straw poll: New Home Shirt - YAY/NAY ?

[Wozza]

It's obviously a deliberate clumsy marketing strategy:

Year A - release an ugly non-traditional shirt and annoy a large section of fans
Year B - return to stripes to appease those you annoyed the previous year

Southampton have cynically been doing it for years...

We kinda did this with the all-blue shirt, no? Bold doing it every other ruddy season...

 

[Baldseagull]

Is the succinct correct answer! No doubt Mr Barber in a few weeks will tell us it's it's the fastest selling shirt ever! In which I would demand to see the sales figures!

He will have a corporate answer for it, at least at board level, might have to be more tactful at fans forums "We have historical data for shirt sales suggesting that similar styled stripes 2 or more seasons running results in reduced sales in the second and later seasons, whereas a significant change produces a similarly low second season, but a huge bounce on the reintroduction of a classic striped shirt"
Maybe this style was more popular in Japan and we are looking to make an impact there, with Mitoma in the side, somebody must have had a reason of some sort for this shirt?

 

[Arthritic Toe]

Looks fine to me - we've retained the stripes and from a distance its just going to look like wider blue and white stripes

 

[Terry Butcher Tribute Act]

Yep. Presumably it's going to be a huge seller with Japanese Mitoma fans who will buy it regardless of what it looks like.



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[Hamilton]

Why do they keep messing with what is a very simple idea.

 

[Nathan]

One you see the white 'H' you can't unsee it.

 

[Dick Swiveller]

One you see the white 'H' you can't unsee it.

Ready for our new signing

 

[METALMICKY]

He will have a corporate answer for it, at least at board level, might have to be more tactful at fans forums "We have historical data for shirt sales suggesting that similar styled stripes 2 or more seasons running results in reduced sales in the second and later seasons, whereas a significant change produces a similarly low second season, but a huge bounce on the reintroduction of a classic striped shirt"
Maybe this style was more popular in Japan and we are looking to make an impact there, with Mitoma in the side, somebody must have had a reason of some sort for this shirt?

Indeed! And I'm sure the word ' synergies ' will be employed somewhere!

 

[Baldseagull]

Looks fine to me - we've retained the stripes and from a distance its just going to look like wider blue and white stripes

Without the American Express banner it might be blue and white stripes, but with it, it's and H of white on a blue background.

 

[Brovion]

It's obviously a deliberate clumsy marketing strategy:

Year A - release an ugly non-traditional shirt and annoy a large section of fans
Year B - return to stripes to appease those you annoyed the previous year

Southampton have cynically been doing it for years...

Sussed it. The club have got us on a bit of string (especially those who think nothing of paying £25+ on a bit of garish polyester). Piss them off one year, get them back onside the next. Next year's kit will be great.

 

[Cheeky Monkey]

And as they do pretty much every single season, SWFC nail it YET again.

 

[Terry Butcher Tribute Act]

I presume Chailey Jem loves the kit?

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[W3 BHA]

The Club must be a bit embarrassed about the new kit themselves. Why else would they prevent you from seeing the whole of the back of the shirt, even in the club shop?

 

[Danny Wilson Said]

On the plus side, it is still blue and white stripes, just about. So it's better than than horrible effort from two seasons ago with the flappy collar. And we don't know how it will look when we see the team play in it.

On the minus side: the yellow, especially the thin yellow stripes in the centre of the blue ones; the H (didn't anyone see that, especially after Newcastle's 'number 4' last season?); there are too few stripes; the largely white back - white numbers on a blue back are easier to read.

 

[beorhthelm]

can only do so much with stripes, but making it blue and white panels with a yellow stripe seems like ran out of ideas. its not awful per se, just not stripes or a good kit.

 

[birthofanorange]

A big fat 'H' for 'horrible'. I'm sure this bloke would like it.

 

[Justice]

What a mess we play in the stripes not H’s.

 

[Eric Youngs Contact Lens]

I'm in two minds about it at the moment (guess Meh) as FBS didn't look comfortable in his slightly too tight one. Mrs D said "Ooo I like that!" when she saw it.

I'll reserve judgement until I've seen it in the flesh. As with the new "crimson" away top which I *think* I saw someone wear a couple of days ago and it looked, from a distance (if it indeed WAS the new one) to be almost fluorescent.

If it is, I'll keep my money and wait for the current training tops to go on sale, as I really like those.

To be fair, that's a reasonable approach and whilst I currently "hate it" the fact that it comes with white shorts and socks will soften my initial reaction! A couple of goals to the good in the 1st home game and I may of course "Love it"!!

 

[Dibdab]

I just dont understand why such a commercially important product for the club isn't focus grouped by a broad set of customer demographics before being chosen. It's absolute marketing basics. Looks like this one is going to be a very expensive mistake.

 

[highflyer]

I am perplexed by why people CARE so much.
It's blue and it's white and I'll be able to see which players are Brighton and which aren't.
All good.

But then I am with Charlie Brooker on fashion:

https://www.theguardian.com/commentisfree/2007/apr/30/fashion.comment

'As far as I can tell, fashion is nothing more than a handy visual system that gives people with no personality some palpable criteria to judge each other by. Anyone who regularly contemplates clothing for more than five minutes a week is wasting their life as surely as the most lethargic, do-nothing heroin addict imaginable'.