Was not Was
Loitering with intent
- Jul 31, 2003
- 1,607
Wouldn't it be great if you could buy an Albion replica shirt next season with no sponsor's logo on it?
I think there's a case for making shirts available WITH or WITHOUT the shirt sponsor on it. And I don't think this is as dumb as it sounds. Bear with me ...
1. It has happened before. When Athletic Bilbao (with a tradition, like Barca, of not having a shirt sponsor) finally succumbed to sponsorship, fans had the choice of whether to have the Petronor logo on their shirt. So it can be done.
2. I think it would be good for kit sales. Fogeys like me who don't like sponsor logos would shell out for a WITHOUT shirt. Younger fans, I suspect, would stick with the WITH shirt. By giving more choice, you create extra demand.
3. The sponsor (who would, no doubt, be really wary of the idea) could get loads of capital out of this because it would be a real discussion point, they'd be the first company to agree to offer fans the choice, etc, etc. Lots of extra publicity for them.
Anyway, thought I'd post the idea on here to get shot down in flames, as I'm a sucker for punishment.
Could this work?
I think there's a case for making shirts available WITH or WITHOUT the shirt sponsor on it. And I don't think this is as dumb as it sounds. Bear with me ...
1. It has happened before. When Athletic Bilbao (with a tradition, like Barca, of not having a shirt sponsor) finally succumbed to sponsorship, fans had the choice of whether to have the Petronor logo on their shirt. So it can be done.
2. I think it would be good for kit sales. Fogeys like me who don't like sponsor logos would shell out for a WITHOUT shirt. Younger fans, I suspect, would stick with the WITH shirt. By giving more choice, you create extra demand.
3. The sponsor (who would, no doubt, be really wary of the idea) could get loads of capital out of this because it would be a real discussion point, they'd be the first company to agree to offer fans the choice, etc, etc. Lots of extra publicity for them.
Anyway, thought I'd post the idea on here to get shot down in flames, as I'm a sucker for punishment.
Could this work?