See I'm of the opinion that that's total bollocks. Having got my ST this season, I feel entitled to the seat that I chose. We pay a lot of money for what we get, and I think that for the Pre Season Games, a lot of new (and returning) fans want to get the opportunity to sit in their bought and paid for seat. I do feel a sense of ownership, and I feel honestly that the club has gone on a bit of a cash grab for this game, with the price, and giving up some of (IMO) the best seats in the house for the "visitors". I'm not going to bother with a ticket for the game for these reasons alone. My big concern is that we draw a big name in one of the cups and the club do exactly the same thing in the name of profit.
You can always buy "your" seat for cup
games.
Read the season ticket t's and c's
It's all explained in there.