Season Ticket Renewals and Pricing for 2017/18

[sparkie]

Very happy with that small rise in the monthly dd.

 

[poidy]

Yes it's four games less a season and (for most) an additional £2 a month. But on the other hand its four fewer games a season in which you're shelling out for shit beer in a plastic glass, an overpriced glossy programme and a luke warm pie. If we go up I'm certain you will be saving money next season.


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[crasher]

I have no complaints about the rise.

The argument that we'll get much more TV revenue isn't straightforward. We will of course, but all the 'extra' money basically goes to players and agents because there's a limited supply of top players so their wage demands go up accordingly and wipe out the 'gain' from TV. In one sense it makes no difference if Aguero or Rooney or whoever get £300 a week or £300,000 a week. The figure that matters is what proportion of a club's income they can demand to play for them.

 

[Driver8]

I imagine if we go up I actually be able to go to more games with my ST as there are less Premier League games during the week. I end up paying £50+ per game that I attend (x2 with my wife) thanks to Sky.

 

[Superphil]

IF we go up the club also has to shell out for new floodlights, (I think our 'friends' up the road said it cost them £1M), as well as Goal Line Technology and I haven't a clue what that comes in at.
I think I also read somewhere that the TV facilities would be needed to be upgraded as well.

I believe I read that goal line technology is around £120k to install

 

[Superphil]

Not sure it's automatic, but I know you risk losing your ST if you don't.

Their STHs can opt out EFL Cup,and European tickets, but have to buy FA Cup tickets.

 

[drew]

Drew

All you have done is moaned about a tiny increase in season ticket prices. The vast majority of fans are delighted with the club on this especially as we could go up. If you are really unhappy about the minimal increase you don't have to renew chap.

If we go up you are saying a 24% increase is more than reasonable, especially when any increase in ticket income over and above existing prices is infinitesimal when considering the massive increase in TV revenue. To put it into context, say we have an average price of £28 per seat multiply by 28,000 multiply by 23 = £18,032,000. So if the club increase prices by 2% then that would be an increase in income of about £360,000, (not even the equivalent of £8,000 a week for one player!). That's only a rough calculation as you have to take into account more full houses, but then there would be increased revenue with extra full houses with existing price structure but less from match day concessions due to fewer matches although we wait and see what price increases there will be for that.

It is penny pinching of the highest order.

That said, I will be renewing as it is what happens on the pitch that is important but that doesn't mean I'm obliged to agree with other posters about how wonderful a 24% increase is!

 

[Prince Monolulu]

If we go up you are saying a 24% increase is more than reasonable, especially when any increase in ticket income over and above existing prices is infinitesimal when considering the massive increase in TV revenue. To put it into context, say we have an average price of £28 per seat multiply by 28,000 multiply by 23 = £18,032,000. So if the club increase prices by 2% then that would be an increase in income of about £360,000, (not even the equivalent of £8,000 a week for one player!). That's only a rough calculation as you have to take into account more full houses, but then there would be increased revenue with extra full houses with existing price structure but less from match day concessions due to fewer matches although we wait and see what price increases there will be for that.

It is penny pinching of the highest order.

That said, I will be renewing as it is what happens on the pitch that is important but that doesn't mean I'm obliged to agree with other posters about how wonderful a 24% increase is!

Chill. It's only money. There are no pockets in a shroud.

 

[seagulls4ever]

I have no complaints about the rise.

The argument that we'll get much more TV revenue isn't straightforward. We will of course, but all the 'extra' money basically goes to players and agents because there's a limited supply of top players so their wage demands go up accordingly and wipe out the 'gain' from TV. In one sense it makes no difference if Aguero or Rooney or whoever get £300 a week or £300,000 a week. The figure that matters is what proportion of a club's income they can demand to play for them.

We would easily be able to make a profit as soon as we enter the Premier League. Helped massively by having lots of spending power and not currently have a bunch of expensive Premier League flops on our books.

Of the 20 clubs in the Premier League, 17 recorded an operating profit in 2014-15. That's before the new broadcasting deal from 16/17. That profit is mostly down to TV revenue. How many clubs outside the Premier League record an operating profit?

 

[crasher]

View attachment 81964

We would easily be able to make a profit as soon as we enter the Premier League. Helped massively by having lots of spending power and not currently have a bunch of expensive Premier League flops on our books.

Of the 20 clubs in the Premier League, 17 recorded an operating profit in 2014-15. That's before the new broadcasting deal from 16/17. That profit is mostly down to TV revenue. How many clubs outside the Premier League record an operating profit?

Freely admit I'm not an expert on football club finances and if you tell me almost all the clubs in the PL are making an operating profit, then I wasn't aware of that.

But I think the underlying point holds good. As each year goes by, wage demands will go up because of the pot of TV money. Therefore clubs need to constantly up the amount they get from TV revenue to stay ahead of this trend. Sounds like a bubble in the making to me.

 

[Driver8]

If we go up you are saying a 24% increase is more than reasonable, especially when any increase in ticket income over and above existing prices is infinitesimal when considering the massive increase in TV revenue. To put it into context, say we have an average price of £28 per seat multiply by 28,000 multiply by 23 = £18,032,000. So if the club increase prices by 2% then that would be an increase in income of about £360,000, (not even the equivalent of £8,000 a week for one player!). That's only a rough calculation as you have to take into account more full houses, but then there would be increased revenue with extra full houses with existing price structure but less from match day concessions due to fewer matches although we wait and see what price increases there will be for that.

It is penny pinching of the highest order.

That said, I will be renewing as it is what happens on the pitch that is important but that doesn't mean I'm obliged to agree with other posters about how wonderful a 24% increase is!

Most of the club's costs won't go down as a result of playing fewer matches so I can see why they wouldn't want to reduce the cost to us.

 

[portlock seagull]

Football yet again must be the only industry where people defend price rises (and aren't on the Board!). It's as f ucked up as the rest of football economics!

 

[Freddie Goodwin.]

The season ticket, paid over 12 months, is the only way to go. If I had to pay 'on the gate' I'd never be able to afford it.

 

[McTavish]

If we go up you are saying a 24% increase is more than reasonable, especially when any increase in ticket income over and above existing prices is infinitesimal when considering the massive increase in TV revenue. To put it into context, say we have an average price of £28 per seat multiply by 28,000 multiply by 23 = £18,032,000. So if the club increase prices by 2% then that would be an increase in income of about £360,000, (not even the equivalent of £8,000 a week for one player!). That's only a rough calculation as you have to take into account more full houses, but then there would be increased revenue with extra full houses with existing price structure but less from match day concessions due to fewer matches although we wait and see what price increases there will be for that.

It is penny pinching of the highest order.

That said, I will be renewing as it is what happens on the pitch that is important but that doesn't mean I'm obliged to agree with other posters about how wonderful a 24% increase is!

So what is your solution? 2-6% increase in ST prices if we don't go up but at 20% reduction if we do go up? Or maybe you just hope that we don't go up so that your ST increase is reasonable?

 

[atomised]

By direct debit its absolutely fine for us. Not an enormous increase in purely monetary terms

 

[drew]

Most of the club's costs won't go down as a result of playing fewer matches so I can see why they wouldn't want to reduce the cost to us.

They have 4 less home games to pay expenses for, eg stewarding, transport etc. They have four less away games to pay for, ie flights/transport overnight accommodation etc. Had the annual cost of seasons remained the same, the fact that you are getting 4 less games for the same money would equate to an effective increase. So exactly where did I say about reducing the cost to us? It still remains that the the TV money of £100m dwarfs any increase in ticket sales due to these price increases.

 

[bhanutz]

It is simple... If you don't like it, don't renew!

 

[drew]

So what is your solution? 2-6% increase in ST prices if we don't go up but at 20% reduction if we do go up? Or maybe you just hope that we don't go up so that your ST increase is reasonable?

Sorry but that's just dumb. The point I am making is that the ticket price rise is so insignificant in relation to the other revenue stream, ie TV then why not just leave the prices as they are. I never said I was suggesting a price drop (but that would be nice!) and I most certainly do want us to go up.

 

[Mellor 3 Ward 4]

I thought prices would go up if were to stay in the same division, and stay the same I'df we go up, due to less games.

Percentage wise it's quite an increase per match.

I'll still pay it though!

 

[McTavish]

Sorry but that's just dumb. The point I am making is that the ticket price rise is so insignificant in relation to the other revenue stream, ie TV then why not just leave the prices as they are. I never said I was suggesting a price drop (but that would be nice!) and I most certainly do want us to go up.

But what increase in TV? We have not yet been promoted and so there may be no increase in TV at all. Do you think a 2-6% increase if we stay in the Championship is unreasonable, particularly in light of the huge losses that the club is making and the need to stay within FFP?