Think it has bugger all to do with the off field service. If the team are winning and playing attractive football then only a massive price hike would put people off. Fact is we aren't seeing great matches hence the large number of sth that don't turn up (but obviously included in attendance figures). Could be once the injured players are back and we can then hopefully start playing considerably better then, come March when the season tickets renew more people are likely to. If having to queue for a bit longer for food is a deciding factor then perhaps football isn't really the sport for youl!!!