A bit stupid of him to keep funding your promotions back to the Premier at the first attempt both times you got relegated then. Maybe over the 14 years he was playing the long game
You're confusing intent with result. He wanted a PL advert for Sports Direct. That is the only reason he loaned the club money. It's also the reason why he took that money back the minute we survived. However he stated that he wouldn't do that again, so when we eventually went down under Bruce, there's no Ashley leg up.