Just watched the recorded game. When did they start playing music after a try or penalty/conversion?
They've been doing it for ages. At least it's not as bad as New Zealand where they play 'gee up' music whilst the match is in progress! (During the last World Cup they kept playing 'Sweet Caroline').
These threads where people try and argue that such-and-such a sport is 'better' than another one are pointless. Ever since humans first arrived on this planet in order to amuse ourselves we've throw things, kicked things and hit things with sticks, and to say that one particular codified form of throwing, kicking or hitting with a stick is 'better' than all the others is absurd. Rugby has got a different skillset to football; the players are neither more skillful or less skillful, just 'differently skillful'. And even today it's still a sport that can be played by piano players and piano shifters. 'Personally as a sport I prefer Rugby Union to Association football - although admittedly I much prefer the 'tribal' atmosphere (even in these sanitised times) of football to the prep school common room feel of a rugby crowd.