Better football - that's pretty much universally recognised by the (neutral) media.
Nicer stadium. This doesn't need discussion, clearly. ('From the outside anyway' -yes, absolutely - Sellhurst is immaculate inside, isn't it? It just LOOKS like its falling down. Nice one.)
More season tickets (try DOUBLE the ST)
More history? How can you have MORE history? What does that even MEAN?
Better academy - yes, I'll give you that, for now. things are changing very fast on that score round these parts, though. Enjoy that whilst it lasts.
Better players - shall we revisit that on the 28th?
