QPR Shirt Deal

[BarnhamBlue]

Read in The Sun that QPR have signed a Nike shirt deal worth £45m over 5 years. Can someone please explain to me how Nike make money from this. QPR do not have the biggest fan base nor do they have a global brand - they need to sell 000's shirts to get their money back. I appreciate there is an element of advertising but this seems alittle pricey!

I don't believe its a FFP fiddle as its a third party!

What will BHA's deal look like?

 

[dejavuatbtn]

Think this is answered by your first four words.

 

[northstandsteve]

Our deal must be double that then!!!

 

[Paul Reids Sock]

Its probably a typo and actually 4.5 million

 

[nwgull]

Its probably a typo and actually 4.5 million

Even at a profit of around £30 a shirt, that's 30 000 shirts a season to break even - a lot for a club averaging 18K at home.

 

[Tim Over Whelmed]

Incredible isn't it!

 

[Paul Reids Sock]

Even at a profit of around £30 a shirt, that's 30 000 shirts a season to break even - a lot for a club averaging 18K at home.

It won't just be shirts though. There is a growin number of people that are buying the clubs leisure wear and that will all also be covered in the deal.

 

[Superphil]

I see that (on the official QPR site) they state that "From the 2014/15 season onwards, all kit, training wear and related products will be designed, manufactured and distributed by Nike"

Nike must be making some serious offers to clubs of that size to make them move away from their long standing relationships, QPR have been with Lotto for some time now, another nail in the coffin of smaller sportswear manufacturers.

 

[severnside gull]

Interesting to see what dealings the owners have with NIKE through other areas of their businesses.

 

[perseus]

Read in The Sun that QPR have signed a Nike shirt deal worth £45m over 5 years. Can someone please explain to me how Nike make money from this. QPR do not have the biggest fan base nor do they have a global brand - they need to sell 000's shirts to get their money back. I appreciate there is an element of advertising but this seems alittle pricey!

I don't believe its a FFP fiddle as its a third party!

What will BHA's deal look like?

Loopy. Well they always were. Shirts.

Boots seemed to be a different superficial design on each foot on the Tuesday.

 

[lawros left foot]

It's for when Appy Arry has the shirts of their backs

 

[Munkfish]

It could of course be rising if they make the Prem and reduced if they don't.

 

[grummitts gloves]

Lets hope they are willing to part with that much when they make ours then. Should help the transfer kitty nicely

 

[Triggaaar]

Interesting to see what dealings the owners have with NIKE through other areas of their businesses.

That's what I was thinking. £9m a year is somewhat unbelievable.

 

[GingerBeerMan]

Even at a profit of around £30 a shirt, that's 30 000 shirts a season to break even - a lot for a club averaging 18K at home.

Nike aren't paying a lot just so they can make profit on the shirt, it's a good advertising opportunity. QPR are likely to get promoted this year or next ,and so Nike will get 3 years of exposure in the Premier League, during matches (on shirts) and after matches (on the advertising board behind interviews). On top of the exposure they get the profits from selling merchandise to sweeten the deal.

 

[BarnhamBlue]

Nike aren't paying a lot just so they can make profit on the shirt, it's a good advertising opportunity. QPR are likely to get promoted this year or next ,and so Nike will get 3 years of exposure in the Premier League, during matches (on shirts) and after matches (on the advertising board behind interviews). On top of the exposure they get the profits from selling merchandise to sweeten the deal.

So has Barber got a similar deal lined up with our new kit suppliers? Nike is a well known brand so why do they need to spend £9m a year with QPR to promote their product.

 

[father_and_son]

Nike is well known and can afford to sully their brand by letting QPR promote their product.

Corrected for you BB

 

[brightn'ove]

Nike aren't paying a lot just so they can make profit on the shirt, it's a good advertising opportunity. QPR are likely to get promoted this year or next ,and so Nike will get 3 years of exposure in the Premier League, during matches (on shirts) and after matches (on the advertising board behind interviews). On top of the exposure they get the profits from selling merchandise to sweeten the deal.

Nike have constant exposure in the premier league (and champions league) with Man U, Man City, Arsenal and Everton, the exposure they'd get with QPR is worth pennies in comparison to those four.

 

[HAILSHAM SEAGULL]

Maybe its tied up with Fernandez Formula 1 racing team

 

[Westdene Seagull]

So has Barber got a similar deal lined up with our new kit suppliers? Nike is a well known brand so why do they need to spend £9m a year with QPR to promote their product.

It's all to do with brand wars.

Nike v Adidas
Coke v Pepsi

None of them really need to advertise - Coke will sell it's products in billions of units regardless of it's Christmas "Holidays are coming " ad. What they want is to be SEEN to be the leading brand ( regardless of the fact most consumers won't switch - I'd always go Coke rather than Pepsi however much advertising Pepsi push out ).