Weirdly, watching England play Brazil in Qatar a few years ago was one of my favourite football trips because of the boozy carnage we got up to.
Given how prominent alcohol is at the World Cup it will be interesting to see what they do. A local told me last January that they were building floating islands / platoons that would be outside of Qatar alcohol rules etc.
Get smashed off shore, get a 5 min boat back to shore and cause mayhem.