Postman Pat
Well-known member
Looks like Sussex have got in on the act of selling naming rights to the ground.
From the Argus
CHIEF executive Dave Brooks says cricket at all levels in Sussex will benefit from the county’s latest sponsorship deal which will see their headquarters re-named as the PROBIZ County Ground.
The two-year agreement, thrashed out in two weeks between the club and PROBIZ founder Feisal Nahaboo, is worth a “significant six-figure sum” according to Brooks.
Sussex have been keen to become only the fifth county club with a ground naming agreement after starting the second phase of their ambitious redevelopment of their headquarters last September.
PROBIZ are no strangers to sports sponsorship. They have agreements with Super League Castleford and Halifax rugby league as well as Premier League football West Bromwich Albion.
The deal was brokered by PROBIZ’s cricket consultant Tim Munton, the former England and Warwickshire fast bowler.
Brooks said: “They not only have the naming rights to the County Ground and the media centre but they will also be using Sussex for hospitality, meetings and seminars. It is going to become their southern base."
From the Argus
CHIEF executive Dave Brooks says cricket at all levels in Sussex will benefit from the county’s latest sponsorship deal which will see their headquarters re-named as the PROBIZ County Ground.
The two-year agreement, thrashed out in two weeks between the club and PROBIZ founder Feisal Nahaboo, is worth a “significant six-figure sum” according to Brooks.
Sussex have been keen to become only the fifth county club with a ground naming agreement after starting the second phase of their ambitious redevelopment of their headquarters last September.
PROBIZ are no strangers to sports sponsorship. They have agreements with Super League Castleford and Halifax rugby league as well as Premier League football West Bromwich Albion.
The deal was brokered by PROBIZ’s cricket consultant Tim Munton, the former England and Warwickshire fast bowler.
Brooks said: “They not only have the naming rights to the County Ground and the media centre but they will also be using Sussex for hospitality, meetings and seminars. It is going to become their southern base."