pasty
A different kind of pasty
Maybe they are expecting quite a lot of season ticket holders to buy tickets elsewhere in the ground, rather than their usual seats, so they need something that shows the seat numbers where they'll be sitting. We always buy different seats for cup games, just to try different places in the ground, and I know quite a lot of other STH doing the same for the Arsenal game
But even if that were the case, surely it would still be simpler to load it onto the card for those, like me, that will be using their usual seat?