- Mar 23, 2023
- 2,130
Obviously the manufacturers costs have gone up but when the corporate world runs on percentages their profits go up and up and up.A mate of mine is a consultant in flux retail and deals with most is the supermarkets.
The Unilever story very much echoes what he tells me. Major brands have used the inflationary environment to bolster their profits.
There’s a lot of brand power out there and supermarket buyers can’t really do much to stop it. If you are Tescos are refused to stock say Branson Pickle due to a price rise you’d do it at your peril. The consumer would be off to Sainsbury’s in a flash.
It’s all just so unfair.