Because there is no story in reality. Everyone else is quoting betting odds as their the source for the speculation. SkyBet and SkySportsNews working beautifully in tandem. Why require a source for a story when you can start your own betting company, legally do whatever you want with the odds, then quote those odds to create a headline. Genius really.
As has been said on here repeatedly - this really is the stuff of loopy conspiracy theorists.