Easy 10
Brain dead MUG SHEEP
Threads like this will lead to the free shirts being withdrawn by the club. It will become more trouble than its worth.
Its a free shirt, for being signed up to the scheme, if you arent signed up then tough luck! As mentioned previously I am suprised you only have to be signed up a month before to recieve this.
This smacks to me that the OP thought they will get there little one a free bday present saving them a few quid. I cant see what the club has done wrong here. You were at fault. Classic blame culture.
The two options which it seems like to me is:
1. You have known about this for a while but just havent been bothered to do anything about it until a month before.
2. Recently found out about it in the last week and just missed out. In which case its a bit tough luck.