Lord Bracknell
On fire
The challenge that the word "customer" brings is that it reminds people that they have paid good money for a service or product that may have let them down. This reminder just makes things worse.
When the railways started referring to "customers" rather than "passengers", they immediately found that the punters got very critical. At least the word "passenger" implied some sense of travel. "Customer" usually served only to confirm that folk had paid a lot of money not to get to their destination on time.
When the railways started referring to "customers" rather than "passengers", they immediately found that the punters got very critical. At least the word "passenger" implied some sense of travel. "Customer" usually served only to confirm that folk had paid a lot of money not to get to their destination on time.