One Club One Ambition is gone

[Hotchilidog]

As a moaner, I feel the need to justify my comment.

It's a wider issue than this #Together stuff, but it epitomises my problem with the misuse of hashtagging in general. It should be a way of making it easier to find what you're looking for on the web. But from the Facebooking friends who #dontknowwhattheyremeantfor - to the Instagram cringefest that is #onelove #love #selfie #dad, they've become the opposite of what they were intended for.


They've been grabbed by the corporate world and every single company feels like they MUST have a hashtag no matter what. Let's not waste time thinking about what it should be and how it might actually help us, just do that cool hashtag sign thingy the kids do.

Fair enough. Just doesn't bother me that's all.

 

[Gritt23]

I don't think people who have been regulars on NSC for 10+ years are the target audience of these types of things.

And that is the cringeworthy element of this because it's a bunch of out of touch, suited executives in their 40s and 50s signing up to it because "it will engage the younger generation" or some such crap.

Honestly, if any young fans notice it, and if they do, feel anything other than the sort of embarrassment they feel when their dad tries to look "cool", then I would be amazed.

Hashtags are used to trend things on twitter or as a sort of emoticon (that could be wrong, as I am not young) when an emoticon isn't handy, or won't quite show the detail of the feeling. hence my kids will end a message with #sad or #happy or #gutted. But trust me, my kids don't engage with hashtags as Corporate messages.

 

[ATFC Seagull]

Honestly, if any young fans notice it, and if they do, feel anything other than the sort of embarrassment they feel when their dad tries to look "cool", then I would be amazed.

Pretty sure dad buys the tickets.

 

[Gritt23]

Pretty sure dad buys the tickets.

So you are saying the hashtags are aimed at us oldies?

I responded to you saying that is wasn't aimed at us.

#confused

 

[Bozza]

So you are saying the hashtags are aimed at us oldies?

I responded to you saying that is wasn't aimed at us.

#confused

Shouldn't that be: #confuseddotcom?

 

[Gritt23]

Shouldn't that be: #confuseddotcom?

LOL. On that .... my wife does that a LOT. Rather than hashtag, she will say confused, knackered, etc and a .com

All very innocent, but she actually got BANNED from Facebook because when she did that for "excited", it created a link to a website that is not appropriate, so she was banned for posting links to porn sites.

 

[Easy 10]

Does this #Together nonsense ruin my day ? Not really. But I do struggle to suppress my inner cringe when football clubs come out with this totally vacuous guff.

The "One Club One Ambition" mantra was worse, I'm quite relieved they've binned that off. I could barely walk past that without rolling my eyes. "#Together" is totally meaningless, therefore less noticeable I suppose. Its just a nonsensical hashtag that doesn't even actually work how a hashtag is supposed to work anyway. Pointless, but indicative of how BHAFC now sees itself into the modern corporate world as a marketing tool, a brand, and is trying a *little* too hard to be "with it".

The Albion is a 114 year old football club. It doesn't need slogans, or hashtags, or mission statements. None of that stuff makes a blind bit of difference to ANYONE, so why not just be a football club instead of trying to brand everything with glossy superlatives that don't mean jack.

 

[T soprano]

Genuinely stunned by how thin the skin is of some of the people on this thread. I fail to see how anyone can get upset by #together unless they are looking for an excuse to get upset.

Do you really think people are getting #UPSET by it?
Think the people moaning about the people they think are getting upset by it always seems to be getting more upset than the people who just have an opinion on something, if I have an opinion on something it doesn't mean to say it upsets me, it's just a topic for a conversation where people are expressing the views on corporate spiel aimed at a football team, I'll be #UPSET when we lose to Forest next week but #together doesn't upset me, just amuses me

 

[ATFC Seagull]

So you are saying the hashtags are aimed at us oldies?

I responded to you saying that is wasn't aimed at us.

#confused

I wasn't talking about age at all until you brought it up.

It's aimed at middle-class people with families and disposable incomes who not only aren't necessarily massive Brighton fans but possibly not even massive football fans. It is trying to make them feel that by parting with their money and coming to the Albion they are becoming part of some sort of passionate local institution and can instantly feel like "proper" football fans,

It's cringeworthy to anyone who has followed the Albion for years, but every club up and down the country are doing this sort of stuff and we have that sort of target market more than most. And I don't think, on the whole, the club have done a bad job at shifting tickets since we moved to the Amex.

 

[Hiney]

#StandOrFall

 

[Man of Harveys]

Why can't they stop patronizing people with this meaningless bullsh1t? What's wrong bit a bit of honesty?

My suggestion is:
#hopefullywewillfinishhigherthanfifthfrombottomnextseasonbutmaybenot

 

[Gritt23]

I wasn't talking about age at all until you brought it up.

It's aimed at middle-class people with families and disposable incomes who not only aren't necessarily massive Brighton fans but possibly not even massive football fans. It is trying to make them feel that by parting with their money and coming to the Albion they are becoming part of some sort of passionate local institution and can instantly feel like "proper" football fans,

It's cringeworthy to anyone who has followed the Albion for years, but every club up and down the country are doing this sort of stuff and we have that sort of target market more than most. And I don't think, on the whole, the club have done a bad job at shifting tickets since we moved to the Amex.

Gotcha. I took the "10 yrs + on NSC" as a reference to age rather than the type of fan, and background. With you now.

So this is us trying to appeal to a wider demographic, to people with more money, and less commitment to our club. Offering a hashtag that they can use themselves and instantly feel they are connected to this club.

Ok, I see that, but boy is it cheesy to the rest of us! And does it REALLY draw anyone in? I doubt it. I work with the demographic you speak of and I can't imagine any of them feeling in the slightest bit influenced by such things.

Yes, we've done a pretty good job of ticket sales to date, but if they fall away this year, it's not because of #together being less effective than #oneclub and everything to do with who we've sold and who we've replaced them with.

 

[sydney]

the board need to accept the fact that the club will succeed or fail on the pitch.....if success comes the crowds will follow , the net tickling by the club or whoever they employ to do it is frankly embarrassing......it's not like toothpaste , bog roll or cooking oil....it's something thats in the blood and if it ain't working on saturday arvo it ain't working at all........innit....!!

 

[Gritt23]

#StandOrFall

How about ;

Brighton & Hove Albion

That says it all for me. If that doesn't stir your emotions, then keep walking.

 

[ATFC Seagull]

Gotcha. I took the "10 yrs + on NSC" as a reference to age rather than the type of fan, and background. With you now.

So this is us trying to appeal to a wider demographic, to people with more money, and less commitment to our club. Offering a hashtag that they can use themselves and instantly feel they are connected to this club.

Ok, I see that, but boy is it cheesy to the rest of us! And does it REALLY draw anyone in? I doubt it. I work with the demographic you speak of and I can't imagine any of them feeling in the slightest bit influenced by such things.

Yes, we've done a pretty good job of ticket sales to date, but if they fall away this year, it's not because of #together being less effective than #oneclub and everything to do with who we've sold and who we've replaced them with.

I don't know, my gut feeling is to agree with you that people aren't that pliable - but you'd think Barber et al have done their research. A lot of people from that demographic bought tickets in the first couple of years at the Amex (certainly in my experience, I also work with a lot of middle-class Hove families!), and this is all part of a campaign to keep them. My point was just that it might not seem quite as cringeworthy and irrelevant to those who aren't hardened Priestfield/Withdean veterans.

 

[Knotty]

Zzzzzzzzzzzzzz...........

 

[T soprano]

#Zzzzzzzzzzzzz...........

Corrected for you

 

[Gritt23]

#zzzzzzzzzzzzz

To be honest, while it may be correct based on some of our performances last year, I really don't think that is a very good alternative suggestion. Can't see how that would encourage anyone other than insomniacs.

 

[Diego Napier]

Back then, the cynical *******s didn't have the internet, they just had a good old moan-up over a pint of mild in the snug

Yes, and all those who didn't want to listen to all that tired old guff could drink in the public bar!

 

[spanish flair]

How about ;

Brighton & Hove Albion

That says it all for me. If that doesn't stir your emotions, then keep walking.

Sums it up for me, we are Brighton & Hove Albion and proud not F**king Vancouver Whitecaps were they are brainwashed to believe in all this mission statement crap