Why not? These are the sort of people we need to be attracting to the Amex if we are going to sell out every Saturday.
If you're going to have empty seats you might as well fill them at £10 a pop, and possibly get some of the hooked at the same time.
I assume you are talking about students here? If not, what about the people paying £400-£600 a season?
I do think we should make an effort for students, but in form of 'longer' packages, quarter season / half season / full season at a decent price, rather than banging out stupidly cheap ticketer. At least in the first season