Fair enough, thats me told then
Surely the branded products contain shavings of unicorn horn or essence of fairy tears in them. How else could they justify the price.
Because people buy them I guess. Apart from looking a bit prettier and tasting a tiny bit nicer, there literally is no difference. 200mg of ibuprofen does exactly the same job as 200mg of ibuprofen + sugar +colourings etc.
EDIT: No difference other than a placebo, I should note. Which can have a huge effect. Even when you know it is a placebo and there is no difference between the two, it has been proven that the placebo still seems to work better. Weird.