If his masterplan is to drag the tories to the right, and is colluding with right wing tories to do so, he might try being a little less rude to tories in general. If I were a middle wing tory I'd be livid with Farage.Well, it’s clear to me that Farage is working for the same people who have bankrolled the Conservative Party’s rightward lurch. Farage is in the same gang as Truss/Braverman/Badenoch et al.
As to whether he has a plan or not, possibly not, but somebody (probably at a higher pay grade) has the idea that by keeping the Reform Party going, it holds the Conservatives to a further right position than they might otherwise take, so it’s having a significant effect on our national politics.
Part of me welcomes it, as it splits the right/far-right vote, but I can foresee a sudden decision at the 11th hour to withdraw all candidates (if those bankrolling Reform get what they want from the Conservatives) leading to a late and sudden surge in support for the Conservatives.
In this election I don’t think it’s enough, but in future elections it may be.
My take on him is he wants to monetize his brand. That's all.