I don't know who our new sponsors will be. But this seems as good a time as any to point out that, at one point in the '80s, Palace were sponsored by a video shop. Yup, a video shop.
Apparently that excellent kebab shop on Whitehorse Lane previously turned down the offer to sponsor them for fear of being dragged downmarket.
It's not going to be American Express. They've already got the stadium named after them so wouldn't the shirt sponsorships be a bit redundant?
Disclaimer: I know nothing of business/sponsorships/advertising/market. All information contained above may be, and is most likely, idiocy to the nth degree.
Disclaimer for the Disclaimer: I know nothing of mathematics. All information relating to the nth, or any other degree, is most likely false.