[Football] New Kits Thread - Season 22/23

[LANGDON SEAGULL]

That article you linked to actually confirms it has ended this year - lol

1st year of the three year extension was 19/20 then 20/21 and year 3 was 21/22 so has just ended

Two years left of the contract


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[Kuipers Supporters Club]

Don't know where you heard that. We've got Nike template kits for another 2 seasons

https://www.brightonandhovealbion.com/news/1273226/albion-extend-nike-deal

This article is from 2019. I could be wrong, but my hunch is as follows:

The current deal is up in 2022 (this year) as per the article
Why are we trading in Nike kits - normally Nike wouldn’t let that happen. Unless we are changing suppliers
There is no Nike swoosh on the voucher being handed out in the swap. Normally there would be.

 

[Kuipers Supporters Club]

Two years left of the contract


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That same article - which seems dodgy as why would we have a Champions League clause that is public knowledge - says the kit deal runs out in 2022

 

[Happy Exile]

This article is from 2019. I could be wrong, but my hunch is as follows:

The current deal is up in 2022 (this year) as per the article
Why are we trading in Nike kits - normally Nike wouldn’t let that happen. Unless we are changing suppliers
There is no Nike swoosh on the voucher being handed out in the swap. Normally there would be.

Going to put my tin foil hat on in support of this idea. This promotion is to give our old shirts to a charity - why do a trade-in like this instead of just gifting 250 brand new shirts to the charity? Or asking fans to donate their old / too small shirts for free? Over the course of a season I reckon they'd get more than 250. Then the cost to the club is greater doing the vouchers etc than just gifting new shirts would be, so if the club/Amex wanted to give 250 shirts away to charity they've gone the more costly way about doing it.

So what's the benefit to them? It's not really fan engagement because of the aforementioned not-particularly-easy-for-many-fans to make the most of the offer arrangement.

Well, I'm glad you asked. 250 new HIGHLY sexy (I'm talking probably illegal to be shown on TV in some Premier League licence holding countries) and totally iconic Adidas shirts in the stands, in the concourses for the first day of the season, stretched slightly too tightly over our beer guts in a way that says "YES. I EAT THE GUEST PIE AND THE STEAK AND ALE PIE".

FOMO will be off the charts - the hyper turq was a relative slow burner between release and sold out for 7 months - this way the whole stadium will follow the ESU role-modelling and be out of the stands by the 79th minute just to join the queue for the shop.

The only question is going to be whether you go for the short sleeve or long sleeve. By Amex gifting this many to fans you'll get to see both styles in the wild, clapping slightly out of time to GOSBTS before you decide. It's genius, next level marketing.

 

[Wozza]

This is a thread for confirmed kits for next season . Plenty of other threads for templates/mock ups etc !!

THIS. Twice this.

 

[Kuipers Supporters Club]

Going to put my tin foil hat on in support of this idea. This promotion is to give our old shirts to a charity - why do a trade-in like this instead of just gifting 250 brand new shirts to the charity? Or asking fans to donate their old / too small shirts for free? Over the course of a season I reckon they'd get more than 250. Then the cost to the club is greater doing the vouchers etc than just gifting new shirts would be, so if the club/Amex wanted to give 250 shirts away to charity they've gone the more costly way about doing it.

So what's the benefit to them? It's not really fan engagement because of the aforementioned not-particularly-easy-for-many-fans to make the most of the offer arrangement.

Well, I'm glad you asked. 250 new HIGHLY sexy (I'm talking probably illegal to be shown on TV in some Premier League licence holding countries) and totally iconic Adidas shirts in the stands, in the concourses for the first day of the season, stretched slightly too tightly over our beer guts in a way that says "YES. I EAT THE GUEST PIE AND THE STEAK AND ALE PIE".

FOMO will be off the charts - the hyper turq was a relative slow burner between release and sold out for 7 months - this way the whole stadium will follow the ESU role-modelling and be out of the stands by the 79th minute just to join the queue for the shop.

The only question is going to be whether you go for the short sleeve or long sleeve. By Amex gifting this many to fans you'll get to see both styles in the wild, clapping slightly out of time to GOSBTS before you decide. It's genius, next level marketing.

Welcome to the club fellow conspiracy theorist.

I’d also like to add that for the last couple of seasons we have work ‘next’ seasons kit on the final day of the season.

We didn’t this year.

 

[Happy Exile]

Welcome to the club fellow conspiracy theorist.

I’d also like to add that for the last couple of seasons we have work ‘next’ seasons kit on the final day of the season.

We didn’t this year.

Good point. I reckon it's also why Welbeck and Gross are holding out before signing new deals. As this might be the final club for both of them they want to make sure it's a good kit first.

 

[jamie (not that one)]

Welcome to the club fellow conspiracy theorist.

I’d also like to add that for the last couple of seasons we have work ‘next’ seasons kit on the final day of the season.

We didn’t this year.

I would absolutely love this to be true and we bin off Nike. However, I'd also love that black concept kit to be true as it might be the first kit I buy in 20+ years.

 

[matski_98]

Going to put my tin foil hat on in support of this idea. This promotion is to give our old shirts to a charity - why do a trade-in like this instead of just gifting 250 brand new shirts to the charity? Or asking fans to donate their old / too small shirts for free? Over the course of a season I reckon they'd get more than 250. Then the cost to the club is greater doing the vouchers etc than just gifting new shirts would be, so if the club/Amex wanted to give 250 shirts away to charity they've gone the more costly way about doing it.

So what's the benefit to them? It's not really fan engagement because of the aforementioned not-particularly-easy-for-many-fans to make the most of the offer arrangement.

Cool theory .... However, the kit swap thing is sponsored by American Express so I'd assume they'd be funding this exercise. Its got nothing to do with Nike so why include their logo?

 

[matski_98]

Welcome to the club fellow conspiracy theorist.

I’d also like to add that for the last couple of seasons we have work ‘next’ seasons kit on the final day of the season.

Not strictly true. Google tells me that last year it was revealed on the last day of the season. The 20/21 kit was revealed late July, and before that the 19/20 kit was revealed in late May.

Also, I'm pretty sure I read that Hyperturq was going to be this seasons third kit. There's no way they'd mix brands on a seasons kits, its one brand for all of them.

 

[thedonkeycentrehalf]

Also, I'm pretty sure I read that Hyperturq was going to be this seasons third kit. There's no way they'd mix brands on a seasons kits, its one brand for all of them.

Nothing to stop another manufacturer using the colour and making their own version for us.

 

[Joey Jo Jo Jr. Shabadoo]

Not strictly true. Google tells me that last year it was revealed on the last day of the season. The 20/21 kit was revealed late July, and before that the 19/20 kit was revealed in late May.

Also, I'm pretty sure I read that Hyperturq was going to be this seasons third kit. There's no way they'd mix brands on a seasons kits, its one brand for all of them.

Yes the 20/21 kit was revealed in late July, but that happened to be the last day of the 19-20 season due to the delay caused by lockdown. We wore it away to Burnley as you can see in the BBC report - https://www.bbc.co.uk/sport/football/53460585

 

[Happy Exile]

Cool theory .... However, the kit swap thing is sponsored by American Express so I'd assume they'd be funding this exercise. Its got nothing to do with Nike so why include their logo?

I didn't mention their logo

 

[Happy Exile]

Nothing to stop another manufacturer using the colour and making their own version for us.

This feels like a convenient moment to point out that Leicester's poor imitation hyper turq away kit was made by Adidas. I think the club might as well announce a new official partnership with Adidas now. It's totes obvs.

 

[Eggman]

 

[hans kraay fan club]

I would absolutely love this to be true and we bin off Nike. However, I'd also love that black concept kit to be true as it might be the first kit I buy in 20+ years.

The bit I've bolded at the end of your post, is why nobody at the club will give a toss what you think about the kit manufacturer.

The recent Nike kits have sold in record quantities - that to anyone making the decisions is the ONLY important measure of how 'nice' they are. People on the internet saying they do or don't like them is irrelevant. People actually liking them enough to hand over £45.00 is what matters.

 

[blockhseagull]

Nothing to stop another manufacturer using the colour and making their own version for us.

Whilst true they could do that

The article states that the kit on sale will be the ACTUAL 3rd kit for next season, not that hyper turq will be the colour of the 3rd kit

 

[blockhseagull]

This article is from 2019. I could be wrong, but my hunch is as follows:

The current deal is up in 2022 (this year) as per the article
Why are we trading in Nike kits - normally Nike wouldn’t let that happen. Unless we are changing suppliers
There is no Nike swoosh on the voucher being handed out in the swap. Normally there would be.

You can trade in errea kits as well, it’s not specific to the Nike shirts.

 

[Kuipers Supporters Club]

Not strictly true. Google tells me that last year it was revealed on the last day of the season. The 20/21 kit was revealed late July, and before that the 19/20 kit was revealed in late May.

Also, I'm pretty sure I read that Hyperturq was going to be this seasons third kit. There's no way they'd mix brands on a seasons kits, its one brand for all of them.

This years kit was revealed in our 3-2 win vs. Man. City

The blue kit in our win against Burnley in lockdown.

I can't remember the other kit but did we wear a new kit when Man City won the league 1-4?

 

[Kuipers Supporters Club]

View attachment 148224

Great shirt, shit sponsor.